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Asmaa Quorrich - CMO

Former VP CMO PepsiCo and Yum! Restaurant


- Strategic Thinking: Have owned and lead the Carbonated Beverage agenda in the last 4 PepsiCo assignments. Made sound recommendations to build brand strategies and influence the Beverages agenda in MEA and led the development of adjacent beverage categories both in MEA and AMEA Sector
- Innovation & New Media: Demonstrated ability to 1) lead innovation from scratch 2) stretch existing brands and 3) innovate on media platforms
- Marketing Management: Deep understanding of Brand Building Framework. Design of long-term and mid-term Marketing Strategies. Achieved significant increase in brand KPI's in the three last assignments in PepsiCo
- Project Management: Used to working in a fast-pace challenging environment to deliver business results. Delivered best record ever in Sales and significant pick-up in market share in all projects managed
- Copy and print development: Managed many copy productions along with other media tools in the same campaign. Worked with: Saatchi & Saatchi Morocco and New York as well as BBDO,DDB and many others to produce commercial and non-commercial copies and platforms that scored very well with consumers
- Public Relations: Due to excellent communication skills and good people management, I successfully implemented several PR programs to protect brand image in the civil society
- Celebrity management: developed many campaigns around music stars (TVC, concerts, PR events…)

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